ABL Technology


ABL Technology Group is a sales-as-a-service organization bringing sales optimization to the 21st century.

Founded in 2008, ABL Technology Group specializes in the needs of B2B technology companies, especially those in the early stages of growth, who typically have limited resources to hire a full team, yet have the most risk if the sales function does not perform. To staff and train a sales force is time-consuming and expensive, and many start-ups need help not only with selling and marketing, but also with developing a sales model before they scale. We help our clients to develop and execute a repeatable and effective sales model that will catapult them to success. We can offer everything from assistance on a specific sales project or function to acting as the client’s full-time sales force, assisting with the sales process from beginning to end, allowing clients to augment their sales force without adding fixed cost. With our data-driven, social selling approach, we help our clients not only to sell, but also to define WHO their clients are and HOW to sell to them.

Why ABL?

We’re different from other firms. The combination of our unique data-driven, multi-dimensional selling approach, our scalable staffing model, and our knowledgeable sales development representatives enable us to deliver the sales results our clients want, and the service they need.

Services on Demand:

Author imageSome firms offer too few services (they only cold call but you need help with the entire sales process) or too many (a big price that includes services you are already covering in-house). Instead, ABL sales development representatives work closely with a designated individual from your firm to establish how much integration you desire from our team. You can choose the level of service and turn the lever up and down based on the needs of your sales campaigns and available resources. A sales team on demand – what could be better?

Industry Specialization:

Author imageWe only hire employees that have at least 5 years of experience in B2B technology sales. No more struggling to explain to inexperienced sales representatives what your product or service really does. Our sales development representatives (SDR’s) are able to have intelligent conversations with C-level executives about your product or service with little to no learning curve.

True Partnership:

Author imageWe don’t just take orders, we will work with you from beginning to end to help you define your target market and product positioning and to develop a scalable and repeatable sales process that is just right for you. We will seamlessly integrate with your company to create a true extension of your brand: from CRM calendar and email integration to full immersion into your product or service offering, we are able to act as an extension of your team.

Our Approach

ABL offers a unique approach to the lead generation and sales optimization services typically offered in the market. These solutions are either too narrowly defined (you give us the list, we dial for dollars) or they apply a generic strategy not suitable for B2B companies who are selling complex technology products and solutions. ABL’s services are different. ABL Technology Group is a sales-as-a-service organization bringing lead generation into the 21st century. Our intelligent selling process consists of several key components that result in high-quality leads and new revenue for our clients.

How it works


We develop detailed profiles of the ideal target buyers and of each specific lead, including behavioral analysis of all key milestones in the path to purchase. Armed with this knowledge, we can tailor our sales approach and content so that it is relevant to potential buyers based upon their roles, industries, needs and interests and stage of the buying process.


Through continued analysis of lead interaction history and target behavior, we are able to monitor our relationship with each lead and conduct follow-up outreach at the most appropriate time, with the most effective message, using the optimal channel. We continuously “warm up” leads until they are in a proposal-ready state for our clients.


We analyze data to build a list of leads matching the ideal profile. Our sources include:

  • Social intelligence including social media profiles and engagement patterns
  • Public information related to target companies and individuals, including static data such as company profiles and current news that impacts the particular industry or company
  • Phone behavior patterns of similar lead profiles
  • Connect

    We use traditional methods to uncover opportunities such as calling and e-mailing, but we don’t stop there. We also reach out to prospects on a variety of levels in each social network to establish familiarity and second connections that enable us to make warm introductions. By leveraging the vast array of social media analytics and tools on the market and connecting with prospects using multiple touch points, we create relationships with potential clients that are incremental instead of one or two-dimensional.

    Who we are


    Author imageWilliam is a senior business development professional, with over 25 years of experience working with technology companies in New York and Boston. Before founding ABL Technology Group, William worked for some of the largest global technology solutions providers such as Qwest and NTT in various Director-level sales and business development roles. Most recently, he was consulting for QualQuant Signals, enabling the company to close deals with major CPG brands. William has also worked with many start-ups over his career and is very knowledgeable about the challenges faced by early-stage technology companies when launching their products or services.

    William Lopez Management

    Author imageAdriana is a Fashion designer by profession. After several years of experience working in renowned fashion houses in Switzerland, she founded her own Atelier specialized in men's tailoring, for 4 years she ran her own company until she moved to Miami. Once stabilized there, Adriana began assisting ABLtech group with daily accounting tasks until her job as a controller became official. She is responsible for the company accounting, she processes the payroll as well as manages accounts payables and accounts receivables. Adriana coordinates and prepares internal,external financial and daily cash flow tasks.

    Adriana Gaitán Controller

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    Where to Find Us

    1627 SW 37th Av Apt 707
    Miamia, FL 33145

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    Mobile: (+1) 786-777-9554